What we do
We are a female-led, mother-focussed organisation guided by Equality, Diversity and Inclusion (EDI) principles. We want to help you embed those principles in your organisation.
Cinemamas is passionate about creating an inclusive culture in film & TV. We help production teams, individuals, companies and studios to adopt a more people-focused approach. We want to improve the way we work as an industry. We do this by offering practical tools and training. Our work is structured around a holistic approach that focuses on wellbeing, people management, instilling confidence and ensuring EDI is embedded.
Why us?
Cinemamas is a partnership of Valeria Bullo and Aline Harjani. We have both worked in physical production for over two decades and returned to the industry as working mothers. We have been supporting parents since 2019, changed career paths and focused on making the industry more inclusive.
Through our services, we are offering our clients tailored programmes of 1:1 coaching, resource creation and training designed to support businesses and productions to create inclusive working environments, where optimised leadership helps retain and support talent.
Having worked with key industry organisations such as the Film & TV Charity and Film London over recent years, we have been part of huge industry initiatives and training programmes aimed at moving the needle in the UK screen industries. We work with our clients to co-create a better, stronger and healthier workforce by transforming how people think and feel at work. Whether it's a one-off question, a workshop, a short-term project or hosting a panel - we can help.
Areas of expertise
Just like all of us, every production, company and studio is different. This is why we focus on offering a bespoke approach to every request. We can provide resource creation such as toolkits, guidelines and frameworks. We offer masterclasses, 1:1 sessions and training in the following areas: return to work, flexible work, coaching, mediation, talent retention, confidence, wellbeing and resilience, leadership and management.
Our services can be delivered in English, Spanish and Italian.
Collaborators
We work closely with long term Cinemamas collaborator and executive coach Sam Jukes-Adams. Sam is founder of SJA Associates. She is a Tavistock Consulting trained, senior practitioner accredited Coach (EMCC) and Hogan Level 1 certified. She works with individuals and organisations to understand and address the underlying, systemic dynamics that influence effectiveness.
She has experience working one to one and in group settings across diverse sectors and levels of seniority - from the founders of Tech start ups to senior leaders in industry. She regularly collaborates with a network of coaches and works as an associate with other coaching bodies.
She draws on twenty years' experience in broadcasting and television production, including in senior executive roles, to support leaders, managers and their teams during periods of organisational growth and change.
Testimonials
“Working alongside Valeria was an extraordinary journey. She is highly committed to promoting diversity and inclusion, possesses exceptional executive skills, and takes a visionary approach to driving meaningful change. Valeria is always available and willing to assist in any capacity, which reflects her passion for fostering genuine connections and driving collective success.”
“Reflecting on my experience with Aline and the team at Cinemamas, I can confidently say it was transformative. Their holistic approach to supporting individuals in their career journeys goes beyond just services – it’s a genuine partnership. Through expert coaching and mediation, I found the guidance I needed to navigate challenges with confidence and grace. Aline’s emphasis on well-being and resilience resonated deeply with me, and I saw tangible improvements in both my professional and personal life. Cinemamas isn’t just about returning to work; it’s about empowering individuals to thrive in every aspect of their lives. I wholeheartedly endorse Aline and Cinemamas to anyone seeking meaningful support on their career path. ”